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Julie Seidel - France

Course: Bachelor of Bisiness
Institution: University of Technology, Sydney (UTS)
URL: www.uts.edu.au
Location: Sydney, New South Wales



I majored in International Business and International Marketing, and this was a career starter for me. With these studies, I got the chance to work in France and in Canada, and even at the Australian Embassy in Paris.

Almost all the positions I held involved international activities. I worked for an American PR agency in Montreal, where the French and English languages were compulsory as both are national languages in Canada, as well as for a company created by the Quebec Liquor Board to expand their business globally (into the USA, China, Cuba, etc.).

Back in France, I joined CPM France, an Omnicom Group company and a leading global field marketing agency with offices in 35 countries.

The very high level of education I received in Australia helped me develop a very methodical mind, and provided me with many work processes that I still apply in very thorough monitoring activities, marketing plans, content writing, etc.

Studying in the APAC region, among Asian and Australian people, is definitely an asset I have compared to other people. I got to learn about the economics, politics and cultures of many countries that are not so well known in Europe.

And, my part-time job for 2 years at L’Occitane, a French company which had just set up in Australia upon my arrival, provided me with strong retail skills and knowledge which I have used all along in my career (working for large retailers and for service providers to brands in the retail sector) and I am still using today.

My favourite thing about Australia is the people. I met my best friend, who is from Canada, there, and I had the best store manager ever, an Australian, at L’Occitane, who was the first to teach me about retail and customer service. I also became a fan of rugby, Vegemite and Tim Tams!
I would tell anyone who is thinking about studying in Australia to do it – and to put sunscreen on! 

Last updated: Wednesday, 13 May 2015 11:55:32 AM

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