Contemporary marketing practices for agribusinesses

Date: November 17, 2020




Speaker: Phillip Currey PhD, Lecturer in Marketing and Agribusiness

About the speaker
"Dr. Currey is an experienced researcher and advisor to primary producers, food processors, value-adders, business founders, owners, directors and senior management teams. Has established a wide range of agri-food products into domestic and export markets. Successfully established joint ventures, new distributors and long-term supply contracts internationally. Has facilitated the creation of millions of dollars of client revenue from domestic and export markets. More than 400 individual consultancy projects including extensive international travel for market research, negotiating orders on behalf of clients and establishing global presence including selecting and appointing distributors, establishing international offices and negotiating joint ventures."

Masterclass description:
The discipline of marketing is frequently misunderstood and incorrectly employed by agribusiness organisations. This is because farmers traditionally sold their produce at auction or to government-owned commodity accumulators. Today, progressive farmers recognise they are a critical part of value chains responsible for global food security and can command premium prices for quality products. Dr Phil Currey will draw on his experience as a management consultant and academic researcher at one of the world’s leading institutions for agricultural research and teaching, to explain how farmers and other value chain actors can employ contemporary marketing practices to ensure their long term prosperity.

Date: November 17, 2020
Time: 5pm USEST (ARG 7pm, BRA 7pm, CHI 7pm, COL 5pm, MEX 4pm, PER 5pm)
Price: Free


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