The project – a collaboration between Study Australia Partners and
MindTribes – places students at the centre and provides a simple but
effective behavioural model to help develop digital communications,
with a consistent student voice. The partnership leverages MindTribes’
cultural intelligence mapping and expertise in behavioural psychology
to better connect communications with the target audience.
It provides a best practice model for how to shape communications and
use language that evokes emotion and influences thinking and action,
while ensuring the messages are culturally inclusive.
Download the behavioural profiles user guide
Ways to improve communications:
- Download the behavioural profiles
Assess your current communications across various platforms to international students
- Apply the tools in the User Guide to identify opportunities to improve the emotional connection and culturally-inclusive language in your content