The Making of the Video
On a winter evening in July 2011, a stiff crew and very stiff cast wrapped three long days of shooting. Five actors had spent an average of eight hours each lying on the ground, while having their limbs repositioned over and over to create the effect of movement.
Using a stills camera on a rig nine metres above the ground, the actors’ "movements" were photographed in increments. Later, using stop motion, their movements were put together to resemble motion. And after several months of post production, the completed effect was five different stories told in worlds of chalk against a blackboard background.
The concept was developed by M&C Saatchi and was led by director Toby Grime. Grime is part of Animal Logic, the production house behind ground breaking visual effects in The Matrix, Moulin Rouge, Happy Feet and most recently the owls in Legends of the Guardians.
See below for a series of images that illustrate how a range of scenes were created.
| Scene A |
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1. Sketch from the storyboard of the end sequence.
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2. Our five talented students lay on the blue screen under the direction of Toby.
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3. Playback of scene on the monitor, located on set.
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4. The final end sequence.
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| Scene B |
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1. Toby and the team at Animal Logic
view our students position before shooting the rocket scene.
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2. The final opening rocket sequence
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| Scene C |
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1. Storyboard sketch of our student carrying the model house upstairs.
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2. How it looked in the finished video.
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